By Mark Ogagan
South Africa’s leading football team, Mamelodi Sundowns have announced a new partnership with premium wellness brand Biogen as the club’s official supplements partner.
The latest partnership comes a few weeks after the club also forged partnership by making a groundbreaking announcement by unveiling a historic partnership with technology giant, Huawei, marking the club’s inaugural mobile sponsorship.
Mamelodi Sundowns spokesperson Tiyani Mabunda, welcomed the announcement of the new partnership, which was facilitated by Roc Nation Sports International, the global agency that has a longstanding consultancy with the club.
“At Mamelodi Sundowns, we are driven by the pursuit of excellence. We seek to align ourselves with partners who share our dedication to quality and performance. Biogen’s established reputation and commitment to providing elite athletes with the best
possible nutritional support makes them the perfect partner to fuel our players’ journey to success,” said Tiyani.
Talking about how the partnership will help the players, the former midfielder, Mabunda, said “considering the team’s hectic match schedule and how periodization and recovery protocols are key, Biogen will help to give our players the edge.”
Biogen, established in 2004, has built a strong, credible, and authentic reputation in the South African sports nutrition and vitamin industry.
Their commitment to integrity, demonstrated through authentic business practices, processes, and high-quality products, has solidified their position as an industry leader.
“As a sports and wellness brand that celebrates health and movement across all sporting disciplines, it brings us great pleasure to align with one of the biggest footballing brands on the African continent,” said Brandon Fairweather, brand manager of Biogen.
“There is an ethical synergy between our teams, underpinned by a high-performance culture and commitment to excellence.
“As the leading supplier of Informed Sport® products in South Africa, we are proud to support both men’s and ladies’ teams with the most tested and trusted sports nutrition and vitamin products on the market… The sky is the limit!”
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